new LFS not good.

Hi All,
Please forgive the cross post. I thought it relevant to the cichlid group
but more people are on misc...
What do you think about this...
I anticipated the grand opening of a new LFS in my tiny town. The other LFS
is 20 miles away. So with a feeling of adventure, I went into the store
yesterday. They have lots of snakes, 4 birds, several lizards. For a store
that has the word "aquatics" in the name, I was surprised to see only one
fish tank. It was a 30 or 40 gallon. I could not see through to the back
of the tank because it was so cloudy. I went closer. It was a white milky
cloudiness - the kind you get if you use pH-down. In this tank he had
cichlids. He had rainbow cichlids, jack dempsys, green terrors, oscars,
convicts, frontosas and fire mouths. The tank had blue gravel on the
bottom, but nothing else except the heater, and an aqua clear filter.
All the fire-mouths were dead. I noticed these cichlids were from different
lakes and had different requirements. When I asked about the cloudy water
and pointed out the 5 dead firemouths, the owner said, "Oh, it is just this
***** water" (name of town removed). I said I had several fish tanks that
have no water cloudiness problems and that I live down the street. I asked
if he used any products to change the pH in the water. He looked at the
girl co-owner, but didn't say that he had. He said the firemouths died the
day before and he thought they were sick from the breeder. I mentioned that
the cichlids in the tank were from different lakes and "are you sure that is
ok?" and he said, "a cichlid is a cichlid". The water in this town is
perfect for most cichlids untreated. It has a pH a bit above 8 and is hard.
Not sure why he used pH down. Then I asked him when he got the fish. Three
days ago. And I asked if the tank was cycled and he looked at me like he
didn't know what I was saying and said sure. I asked when the tank was set
up and he said "at least a week ago". The girl-owner then said, that they
planned on having three more tanks set up with fish by the end of the week.

What should I do? These folks obviously have no fishkeeping knowledge
beyond knowing that fish need water. I feel sorry for the fish - they are
going to lose them all and that is saying something because they had at
least 50 fish in there. Yes, 50 mixed cichlids in an uncycled 30 or 40
gallon tank without hiding places and dead fish that had set at least
overnight.

What would you do?

-Jen